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Marketing

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Related Skills

As a marketing major, you'll gain skills that will prepare you for a career in sales, research, marketing communications, analytics, international marketing, retailing, and more.

  • Careers
  • Course Requirements (Catalog)
  • Sample Plans of Study

Contact

Career Industry Liaison

Kristy Dewall
(309) 438-2200
223 Bone Student Center

Internship Coordinators

Gary Hunter
(309) 438-7561
SFHB 305

Chiharu Ishida-Lambert
(309) 438-3261
SFHB 323

Being Successful in the Field

The skills that marketing majors learn help prepare students for success in the field.聽 These skills include analysis, research, critical thinking, and communications.聽 In teaching these skills clases use simulations, client projects, role plays, guest speakers, internships, and more.

Related Fields

Fields related to or under the umbrella of marketing include our sequences: professional sales, advanced marketing analytics, and integrated marketing communications.聽 Each of the sequences presents a more in-depth examination of the area of marketing.聽 Other related fields include services marketing, fund raising, market research, public relations, brand management, retail management, and retail buying.

Graduate School:

Students have the option to continue their education, such as the Masters of Business Administration and Master of Science in business fields, as well as PhD programs in business.

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