¾«Ñ¡AV

• Talent acquisition
• Publicity
• Administration
• Marketing and sales
• Product management
• Promotion/media relations
• Producing
• Engineering
• Manufacturing
• Virtual reality sound environments, e.g. Internet sites, software creators
• Music and program direction
• On-air performance
• Voiceovers
• Copyright/clearance administration
• Music license administration
• Music editing, production, and composing
• Sound mixing
• Post-production
• Research

Employers

• Public and commercial media (TV, radio, Internet)
• Recording studios/industry
• Venue and music ensemble management
• Production companies (primarily in NYC, LA, and Nashville)
• Music publishing companies
• Self-employed
• Places of worship
• Musical theater productions
• Motion picture industry
• Music or instrument store manager/owner/sales representative

Strategies

• Take business courses to work in management or administration.
• Consider further study in journalism, public relations, and communication.
• Gain sales experience for marketing.
• Gain experience working for a music publisher or other businesses in the entertainment industry
• Must interact well with people and develop persuasion tools.
• Expand knowledge of electronics, audio engineering, and recording.
• Work or volunteer at radio station.
• Join organizations involved with bringing events and entertainment to campus/local venues.
• Become familiar with trade unions or guilds.